Marketing campaign data of 2,240 customers of Maven Marketing, including customer profiles, product preferences, channel performance, and campaign success.

Recommended Analysis

• Are there any null values or outliers? How will you handle them?

• What factors are significantly related to the number of web purchases?

• Which marketing campaign is most successful?

• What does the average customer look like for this company?

• Which products are performing best?

• Which channels are underperforming?