Maven Super Bowl Challenge
Help an automotive company use data to plan their first Super Bowl commercial.
Jan 13, 2022
Start date
Feb 13, 2022
Deadline
Free Annual Membership
Grand Prize
Live Finalist Voting Video
Challenge Objective
For the Maven Super Bowl Challenge, you'll be assuming the role of Marketing Analyst at Maven Motors, an up-and-coming US car manufacturer looking to make a splash in the market.
They have approved the budget to run a TV spot during the 2022 Super Bowl, but need you to analyze historical data to help guide the creative direction.
Your task is to recommend a data-driven strategy for the Maven Motors Super Bowl spot, and present it in the form of a single page report or dashboard.
About the Data Set
Super Bowl commercials for 10 popular brands from 2000 to 2021, including links to each and additional information about the length, estimated cost, YouTube statistics, TV viewers, and defining characteristics.
Official Terms & Conditions
For this challenge, Maven Analytics will give away up to 3 Annual Pro individual subscriptions (including awards for "First-time Entrant", "Fan Favorite" and "Challenge Winner").
After the 1 year period, subscriptions will renew at full price unless canceled (cancel at any time).
A "First-time entrant" is a Maven Analytics user who has published a project to Showcase assigned to a Maven Challenge for the first time.
To be eligible, you must publish your project and submit your entry prior to the challenge deadline
The "Fan Favorite" winner will be determined based on project likes on the Maven Showcase page exactly 1 week after the challenge deadline, and other finalists and winners will be selected by the Maven Analytics team via live vote, and announced from the Maven Analytics LinkedIn account.
No purchase is necessary to enter.
Missed the challenge deadline? No problem! All Data Playground datasets are free and available for download anytime – feel free to dig in!
