Maven Rewards Challenge
Identify key customer segments for a cafe chain, and identify new promotional opportunities.
Aug 8, 2024
Start date
Sep 8, 2024
Deadline
3 Annual Memberships + 1 Winner T-Shirt
Grand Prize
Live Finalist Voting Video
Challenge Objective
For the Maven Rewards Challenge, you’ll play the role of a Sr. Marketing Analyst at Maven Cafe.
You've just run a test by sending different combinations of promotional offers to existing rewards members. Now that the 30-day period for the test has concluded, your task is to identify key customer segments and develop a data-driven strategy for future promotional messaging & targeting.
The results need to be summarized in a report that will be presented to the CMO.
About the Data Set
Data that simulates the behavior of Cafe Rewards members over a 30-day period, including their transactions and responses to promotional offers. The data is contained in three files: one with details on each offer, another with demographic information on each customer, and a third with the activity for each customer during the period. The activities are divided into offer received, offer viewed, offer accepted, and transaction. For a transaction to be attributed to an offer, it must occur at the same time as when the offer was "completed" by the customer.
Official Terms & Conditions
For this challenge, Maven Analytics will give away up to 3 Annual Pro individual subscriptions (including awards for "First-time Entrant", "Fan Favorite" and "Challenge Winner").
After the 1 year period, subscriptions will renew at full price unless canceled (cancel at any time).
A "First-time entrant" is a Maven Analytics user who has published a project to Showcase assigned to a Maven Challenge for the first time.
To be eligible, you must publish your project and submit your entry prior to the challenge deadline
The "Fan Favorite" winner will be determined based on project likes on the Maven Showcase page exactly 1 week after the challenge deadline, and other finalists and winners will be selected by the Maven Analytics team via live vote, and announced from the Maven Analytics LinkedIn account.
No purchase is necessary to enter.
Missed the challenge deadline? No problem! All Data Playground datasets are free and available for download anytime – feel free to dig in!
