Maven Marketing Challenge
Analyze digital ad performance to improve the impact of future marketing campaigns.
Feb 9, 2021
Start date
Feb 28, 2021
Deadline
Free Annual Membership
Grand Prize
Live Finalist Voting Video
Challenge Objective
For the Maven Marketing Challenge, you will be assuming the role of a newly-hired BI consultant for Maven Marketing, a small digital marketing agency.
Their latest marketing campaigns have underperformed, and they have brought you in to analyze their data and propose a solution.
Your task? Pitch your #1 recommendation to improve the impact of future marketing campaigns, and show the analysis to support it.
About the Data Set
Marketing campaign data of 2,240 customers of Maven Marketing, including customer profiles, product preferences, campaign successes/failures, and channel performance.
Official Terms & Conditions
For this challenge, Maven Analytics will give away up to 3 Annual Pro individual subscriptions (including awards for "First-time Entrant", "Fan Favorite" and "Challenge Winner").
After the 1 year period, subscriptions will renew at full price unless canceled (cancel at any time).
A "First-time entrant" is a Maven Analytics user who has published a project to Showcase assigned to a Maven Challenge for the first time.
To be eligible, you must publish your project and submit your entry prior to the challenge deadline
The "Fan Favorite" winner will be determined based on project likes on the Maven Showcase page exactly 1 week after the challenge deadline, and other finalists and winners will be selected by the Maven Analytics team via live vote, and announced from the Maven Analytics LinkedIn account.
No purchase is necessary to enter.
Missed the challenge deadline? No problem! All Data Playground datasets are free and available for download anytime – feel free to dig in!
