Maven Coffee Challenge
Analyze real survey results to craft a data-driven strategy for opening a new coffee shop.
Feb 22, 2024
Start date
Mar 17, 2024
Deadline
3 Annual Memberships + 1 Winner T-Shirt
Grand Prize
Live Finalist Voting Video
Challenge Objective
For the Maven Coffee Challenge, you'll play the role of an Analytics Consultant hired by a group of investors looking to break into the US coffee market. They would like to leverage insights from "The Great American Coffee Taste Test", but lack the analytical skills to do so. That's where you come in!
You've been asked to share an explanatory report providing a data-driven strategy for opening their first coffee shop. The investors expressed interest in the following areas, but are open to any additional insights and recommendations you can provide:
Target audience: What type of customer should we target, and what are their preferences?
Product offering: What types of coffee beans and drinks should we offer?
Pricing strategy: How can we align prices with customer value perception?
Need inspiration to get started? Check out James Hoffmann's Surprising And Fascinating Results From The Taste Test.
About the Data Set
The data contains survey responses from ~4,000 Americans after a blind coffee taste test conducted by YouTube coffee expert James Hoffmann and Cometeer. This first-of-its-kind experiment was designed to provide a largely identical tasting experience for people across the country. After the tasting, and once the surveys were submitted, details about each of the 4 coffees they tasted were revealed (more info in the full dataset details).
Official Terms & Conditions
For this challenge, Maven Analytics will give away up to 3 Annual Pro individual subscriptions (including awards for "First-time Entrant", "Fan Favorite" and "Challenge Winner").
After the 1 year period, subscriptions will renew at full price unless canceled (cancel at any time).
A "First-time entrant" is a Maven Analytics user who has published a project to Showcase assigned to a Maven Challenge for the first time.
To be eligible, you must publish your project and submit your entry prior to the challenge deadline
The "Fan Favorite" winner will be determined based on project likes on the Maven Showcase page exactly 1 week after the challenge deadline, and other finalists and winners will be selected by the Maven Analytics team via live vote, and announced from the Maven Analytics LinkedIn account.
No purchase is necessary to enter.
Missed the challenge deadline? No problem! All Data Playground datasets are free and available for download anytime – feel free to dig in!
